This group project is the final deliverable of the Luxury Marketing course at Kedge Business School.
Final grade: 17/20
Problem: The present project addresses the problem of picturing a collaboration between Jacquemus luxury brand and Château de Versailles art brand. Process: To help solving this problem, we imagined two scenarios if the health crisis due to covid worsens or not. Always focusing on each brand image and specificities. Results: Despite our preference for the non-covid option, we choose the second solution relying on digital engagement and virtual guidance. Look at the PDF to all the project!
Problem: The present project addresses the problem of picturing a collaboration between Jacquemus luxury brand and Château de Versailles art brand. Process: To help solving this problem, we imagined two scenarios if the health crisis due to covid worsens or not. Always focusing on each brand image and specificities. Results: Despite our preference for the non-covid option, we choose the second solution relying on digital engagement and virtual guidance. Look at the PDF to all the project!