This research project is my final deliverable of the Business Research Skills and Management course at Kedge Business School.
Final grade: 17.5/20
Problem: The present research addresses the problem of understanding the relation between Corporate Social Responsibility (CSR) and Financial performance for Luxury firms. These firms want to meet their expectations for both CSR and financial goals to be profitable in the long-run and strengthen their brand names. Process: To help solving this problem, the study emphasizes the literature already available on the subject and gives an additional view though a global and detailed data analysis. Results: The data analysis provides many insights which, for the majority, relate to the findings of the literature review. It appears that the impact of CSR on Financial performance mostly depends on the scope of study. However, it seems that in average CSR enhance Financial performance in the long run and brings out practical applications for Luxury managers. Look at the PDF to all the project!
Problem: The present research addresses the problem of understanding the relation between Corporate Social Responsibility (CSR) and Financial performance for Luxury firms. These firms want to meet their expectations for both CSR and financial goals to be profitable in the long-run and strengthen their brand names. Process: To help solving this problem, the study emphasizes the literature already available on the subject and gives an additional view though a global and detailed data analysis. Results: The data analysis provides many insights which, for the majority, relate to the findings of the literature review. It appears that the impact of CSR on Financial performance mostly depends on the scope of study. However, it seems that in average CSR enhance Financial performance in the long run and brings out practical applications for Luxury managers. Look at the PDF to all the project!